Memories of The Royal Albert Hall to celebrate 150 years!
We decided to build the Royal Albert Memories site to allow people to share those stories, bringing them all together in one place rather than just siloed on the various social media platforms.
The Royal Albert Hall and we have worked on a number of projects over the years, and in 2017 we started brainstorming ideas for their 150th year in 2021. Peter Blake’s mural already celebrated the diversity of artists who have graced their stage, and we all agreed that showcasing the audiences would be the next step in celebrating the legacy of the Hall. Anyone who has been to an event at this iconic venue will have a story to tell, often accompanied by a photograph, some video or a ticket stub. We decided to build the Royal Albert Memories site to allow people to share those stories, bringing them all together in one place rather than just siloed on the various social media platforms.
Originally the plan was to simply present a body of “memories” of the hall as submitted by visitors online. The means of submission, and the manner of on-site presentation was very much open to discussion and it wasn’t long before 3B came up with some fun ideas.
We knew we wanted an easy way for the public to add content to the site, and for it to integrate social media as well as uploaded content easily. We needed to allow text and photos via upload, and anything else by pasting a link to a social object such as a Tweet or Instagram post for automatic embedding. We integrated embed.ly which offers over 700 social networks and external sites for hosting such assets.
We have huge experience in managing and presenting information from large and often ancient and unwieldy databases - a challenge we never shy from and this was no exception; a number of internal meetings led us to the conclusion that these memories needed to be aligned with a database of past events at the Hall.
Thankfully the Hall had just such a database - it already served the Hall’s archive pages on the site - but it was quite antiquated in its set up and needed a “deep clean” to render it usable for our purposes… but it was a great start!
Design was less of a challenge; the Hall has a well established and distinct set of brand guidelines that ensures the site we built sits comfortably within the family of satellite sites that orbit royalalberthall.com. Our main UX challenge was ensuring that site visitors could easily find where and how to browse memories and events and leave their own submissions, linked to the appropriate event.
The results are something we’re hugely proud of - and something that’s been ready for launch for some time, waiting until this year (2021) when the Hall can announce its plans to celebrate its 150th anniversary.
A new database resource site for "Whispering" Bob Harris!
Database sites are beasts. By definition they grow, and by design they are adaptable and endlessly re-interpretable. They require a depth of imagination and technical acumen to design properly, as well as no small amount of bravery (to take on) that only comes with experience.
Anyone who knows 3B also knows we are a group that really LOVES our music! Our development and marketing teams are almost entirely musicians of varying skill and aptitude and the hysterically tone-deaf Bremer brothers invariably donate most of their disposable income to live music events.
We’ve also, over the years, garnered considerable experience and expertise in delivering sites that leverage large and often unwieldy historical databases and dynamic content.
Put these 2 essential factors together and it seemed only natural and right that when we’d discovered that our great broadcasting “hero”, Robert Brinley Joseph “Whispering Bob” Harris, OBE, had unhappily retired his colossal database of past show playlists and running orders, we should step in!
Bob was delighted to hear from us, and we were equally delighted to have the opportunity to meet the great man himself. And he didn’t disappoint; I always say you should never meet your heroes (I also always say you shouldn’t call people heroes unless they’ve recently pulled a handful of kittens out of a burning building, but I do it anyway) but Bob is exactly what you’d hope he’d be - charming, chatty & very very happy to regale with his many stories… ideas for projects and schemes abound!
But first the database - a huge resource of songs, photos, artists and the like that needed seriously sorting and sifting. One of 3B’s founders, Adam Belson, was quick to volunteer his expertise in recommending that we build the database using React - an open source javascript library we’d not worked with before despite our many forays into Big Data. I was delighted that one of our developers, Stoyan, was excited and keen to use React and so he was assigned to this project.
Database sites are beasts. By definition they grow, and by design they are adaptable and endlessly re-interpretable. They require a depth of imagination and technical acumen to design properly, as well as no small amount of bravery (to take on) that only comes with experience. But what they need most is an obsessive eye for detail and accuracy. At 3B we often talk of taking on “hostile” databases; fields and fields of cells that are inconsistent, inaccurate or incomplete, and what always astonishes me is how Jack Bremer fizzes with excitement whenever he gets his teeth into this sort of data. His tricks and techniques for ferreting out date inaccuracies and the like leave me boggled every time, and this database was no exception.
Suffice to say that, nearly a year after this project was first discussed, we finally launched this new resource today (19th August 2020) - on the occasion of Bob’s 50th Anniversary in radio broadcasting. Like any great database this will grow, evolve and be subject to revision and, no doubt, corrections - and we are so excited to see the thing released into the wild!
“I am so happy to have partnered with 3B Digital and so excited to launch our new Bob Harris site on the 50th anniversary of my first ever radio programme.
Working with Alex, Jack and the 3B team is proving to be a joy and an education. I am in awe of their phenomenal work ethic and extremely proud of the resource we are creating and building. Navigating the site is simple and enjoyable and the depth of information 3B have compiled is absolutely awesome. Friends have been telling me that they have been happily searching the archive for hours on end.
It has taken more than a year of collaboration to reach this moment and we are all thrilled with the results. And this is just the beginning. Over the next few months the site will grow as we pour more and more information online for you to explore and enjoy.”
Bob Harris, OBE
Take a look at the work yourself; if you have even a casual interest in, or knowledge of, classic rock, pop and / or country music we hope you’ll find something here to enjoy.
Visit the new site at archive.bobharris.org/.
A new Squarespace 7.1 site for Purdie Pascoe
The challenge here was to transpose the look and feel of an existing Joomla site that we'd built for PP years previously onto what can be a fairly restrictive template (at least in terms of complete layout and styling freedom).
Purdie Pascoe is a medical devices market research company with a truly global reach. As clients, friends and neighbours here in Battersea, they’ve been trusting us to take care of their Digital Marketing for over 10 years now.
The original Squarespace challenge - a few years ago now - was to transpose the look and feel of an existing Joomla site that we'd built for PP some years previously onto what can sometimes be a fairly restrictive template (at least in terms of complete layout and styling freedom).
The client quite rightly wanted to enjoy their existing design but with an easier and more intuitive CMS as well as decreased maintenance and hosting costs and what we achieved was a near perfect facsimile of their previous site (whose design the client was very attached to) without having to resort to too many CSS and Javascript overrides
Since then Squarespace has moved on leaps and bounds and with the recent release of Squarespace 7.1 we took the opportunity to redesign and build a brand new site that benefits from better navigation and user journeys. The new site is a far simpler affair that also delivers a far more sophisticated and appropriate face for their business.
Take a look at our work here >>
“Our relationship with 3B goes back a decade. In that time we’ve grown as businesses together, and it’s been reassuring to know that 3B have been in our corner every step of the way.
A recent rebranding exercise was greeted enthusiastically by their team and we were gratified that our new ID could so easily and quickly be adopted by our site’s existing CMS.
3B are a trusted and valued addition to our marketing team.”
Stephen Potts, Director, Purdie Pascoe
RedDoor Homes - a site that features rich and dynamic content
RedDoor Homes came to us with a beautiful but a very slow website. They explained to us their USP - creating engaging video content to help prospective & existing clients. Their portfolio includes virtual viewings, tips for landlords, tenants, homeowners; reviews of local cafes, restaurants & events.
Being an agile agency we always keep in mind that every website is unique and has to be closely tailored to the client’s needs.
Here at 3B, we know how to adapt our strategy and recommendations to meet the expectations of every client. However, this may be a bit challenging when it comes to working with estate agents, mainly because they often depend on a third-party tool for the property listing.
Quite often, estate agents employ a property listings widget embedded on their site. The problem with these widgets is that they are often not SEO friendly. Some of them display within an iframe - meaning that the properties do not have unique URLs and therefore can not be shared.
RedDoor Homes came to us with a beautiful but a very slow website. They explained to us their USP - creating engaging video content to help prospective & existing clients. Their portfolio includes virtual viewings, tips for landlords, tenants, homeowners; reviews of local cafes, restaurants & events.
To make the best recommendation possible we conducted the full SEO & Site performance audit. The audit revealed a handful of potential improvements. Starting from some pages not being responsive on mobile to missing metadata and having 6 Google Analytics codes connected to the site. All that aside our biggest concern with the RedDoor homes website remained the site being incredibly slow, on both, desktop and mobile.
This often happens with large websites; many people think having a website is enough and they tend to focus more on content management and forget about general maintenance and the optimisation of user journeys and conversions.
When talking through all areas of improvements with the client we hit a roadblock - all property listings were done through a tried party tool called ‘Expert agent’ - a tool that the client was determined to maintain despite the fact that ‘Expert agent’ embedded property listings simply weren't working for this site.
A thorough research process revealed the perfect solution - two websites unified into one online presence; a website for content management on Squarespace & a website for the property listings by ExtertAgent.
To manage brochure content we recommended Squarespace - the perfect solution for those who want to regularly update their site. The interface is very intuitive and the client does not need to have any dev knowledge at all!
When the new websites went live, we were then able to better focus on on-site SEO and especially on one of the most important elements of SEO - copywriting; producing a user-friendly & search engine optimised content.
SEO is a long process. It starts with thorough keyword research, understanding what people search for and industry trends. An optimised page should be at least 750 words long. Having said that there is no point of writing those long, well-optimised pages if people are simply not reading them. To write useful content you need to understand your website visitors and that’s where the tracking comes into play.
Google tag manager plays a very important role in understanding your website traffic, although what needs to be tracked differs from site to site. Here is what we added to the RedDoor Homes website:
Scroll depth tracking - this is key for SEO content and long term strategy. Implementing scroll depth tracking allowed us to see how much of the page people read (25%, 50%, 75%, 100%). Analyzing this data helps to understand what pages people don’t find particularly interesting or easy to read - then more work can be done to make those pages perform better.
Video tracking - the site has many videos and tracking them allows us to see the videos that have been watched, which ones were the most popular if the people watch the whole video or give up halfway through.
Outbound link tracking & link clicks to services provided by RedDoor - almost every website has links to other platforms, it is important to see where people click off to from your site. In this case, we also wanted to know how many people use ‘off-site services’ such as online property valuation, repairs and maintenance platform etc.
Tracking of form submissions - allows us to see how many times people contacted RedDoor using contact forms on the website. It allows easy analysis of what pages have higher conversion rates.
Reading all this, you probably think it’s a lot to digest and not everyone is confident navigating their way through the maze of Google Analytics. Luckily, we know the most common client concerns and we don’t expect our clients to find all the information they might need all by themselves.
To that end we used Data Studio to present everything a client needs to know about their website performance in one beautiful and comprehensive report. The report includes information about the most important platforms for RedDoor - their main website, properties website and YouTube. It also includes the number of sessions, users, bounce rate, page views, number of form enquiries, new / returning visitors ratio, devices people use to browse the site, how people find the site and many more.
We are always open to suggestions, and if a client thinks that they would benefit from something extra added to the report we are keen to help.
“Choosing an agency to carry out an effective SEO strategy is tricky; optimisation seems a dark art to most of us and trust is vital - trust that the agency knows what they’re doing, and trust that they’ll actually do it!
We’ve been associates of 3B for many years now but only very recently invited them to take on our SEO and Digital marketing account. Step one was a brutal but much appreciated audit of our existing website and a recommendation that we migrate our sizable but chaotic body of content to a platform where we could collate and organise it far better in order that we more effectively convert traffic to our site and into our sales funnel.
Just a few short weeks later we had our new site - a more striking but fundamentally simpler site that’s easier to manage and, importantly, easier to market. We’re delighted.
3B are just exactly what they purport to be: a boisterous but effective agency that have our best interest at heart, leveraging their considerable experience whilst keenly adopting new technologies and methods along the way - and we trust them totally!”
Andy Wicking, Director
Visit the site here >>
The Watercolour World - a truly immersive experience
A genuinely fascinating and engaging project, this; a presentation of a database of painted works so immersive and layered as to hold our professional and personal attention pretty much solidly for the last 7 months.
A genuinely fascinating and engaging project; a presentation of a database of painted works so immersive and layered as to hold our attention solidly for the last 6 months of 2018.
The Watercolour World is a UK Charity set up specifically to digitally document as many global pre-photography documentary watercolours as they can realistically lay their hands on - an ongoing (and hopefully never ending) project to preserve these academically invaluable assets for future generations.
Watercolour World were already one website into their lifecycle when they came to us; it had become apparent that theirs was a proposition with considerable “heft” - that delivery of their content, and the many and varied means by which that content should be navigated, required calling in the big boys (us) to deliver their rapidly expanding database of high-resolution artworks through an intuitive and engaging website.
This was a rapidly developing proposition in terms of scope and technology; the commissioned Minimum Viable Product very quickly became something quite polished and slick - not least because of the technology we chose to employ to deliver key assets and facilitate search.
By the time of launch The Watercolour World took delivery of a fully functioning online database of many tens of thousands of stunning paintings - all indexed and searchable by numerous means; tags, fields and of course the marvellous map.
RSM - Stunning Interactive Page To Become A Simple "Touch Screen" App
This single page interface we recently deployed on the RSM Global site has proved extremely popular and successful. We were delighted to see it being demonstrated to their Internationally dispersed members & employees during their recent World Conference.
This single page interface we recently deployed on the RSM Global site has proved extremely popular and successful. We were delighted to see it being demonstrated to their Internationally dispersed members & employees during their recent World Conference.
A nice example of how a responsive and accessible site (that is optimised to work on phones and tablets) can also serve as a large format touch screen interface... we love that!