The "End Game", or at least the beginning of the "End Game" as regards the "digital unification" programme for Motor Sport Magazine has been to migrate the pre-existing content from Wordpress to the new Drupal installation.

The latest feature in the on-going “unification” programme for the Motor Sport magazine website(s) is the restyling of their mammoth archive resource – every issue of the magazine going back to it’s inception in the 1920s lovingly scanned, OCR’d and annotated is now delivered in the fully-responsive and beautiful new template we designed for their Database in August 2015.

Some projects, especially where measurable & quantifiable ROIs are key, require an extended “Discovery Phase” during which existing analytics and user journeys can be poured over and strategies extrapolated, and this is especially true of any project specifically involving “Conversion Optimisation”.

Every now and then a job comes our way that very quickly becomes a “labour of love” for us. The Motor Sport Magazine database is one such project and we are just delighted with the work and our new client.