Motor Sport Magazine new site template & content migration
The "End Game", or at least the beginning of the "End Game" as regards the "digital unification" programme for Motor Sport Magazine has been to migrate the pre-existing content from Wordpress to the new Drupal installation.
The "End Game", or at least the beginning of the "End Game" as regards the "digital unification" programme for Motor Sport Magazine has been to migrate the pre-existing content from Wordpress to the new Drupal installation.
The result has been a truly unified digital presence that now encompasses the entire Motor Sport content offering on one consistent & elegant template, allowing for a uniquely diverting & immersive browsing experience.
Ongoing we'll be looking to bring aspects of their shop and subscription pages within this new design, as well as an active monthly programme of site improvements, but for now the extraordinary wealth of expert content is brilliantly navigable - we're proud of this work!
Motor Sport magazine's Archive resource
The latest feature in the on-going “unification” programme for the Motor Sport magazine website(s) is the restyling of their mammoth archive resource – every issue of the magazine going back to it’s inception in the 1920s lovingly scanned, OCR’d and annotated is now delivered in the fully-responsive and beautiful new template we designed for their Database in August 2015.
The latest feature in the on-going “unification” programme for the Motor Sport magazine website(s) is the restyling of their mammoth archive resource – every issue of the magazine going back to it’s inception in the 1920s lovingly scanned, OCR’d and annotated is now delivered in the fully-responsive and beautiful new template we designed for their Database in August 2015.
Our love for the sport aside was there ever an online resource so immersive as this? We feel very strongly that we’ve delivered one of the great digital time-wasters of recent times… if, that is, you consider being engrossed in this wonderful body of work a waste of time!
This project forms phase 2 of a our strategy to get Motor Sport magazine’s entire online presence onto one unified template… watch this space!
The Gramophone Magazine "Conversion Layer"
Some projects, especially where measurable & quantifiable ROIs are key, require an extended “Discovery Phase” during which existing analytics and user journeys can be poured over and strategies extrapolated, and this is especially true of any project specifically involving “Conversion Optimisation”.
Some projects, especially where measurable & quantifiable ROIs are key, need an extended “Discovery Phase” during which existing analytics and user journeys can be pored over and strategies extrapolated. This is especially true of any project involving “Conversion Optimisation”.
The challenge faced with Gramophone was to identify exactly where potential subscribers were dropping off during the existing conversion path – a simple process of exporting and combining analytics data and identifying clicks (or lack of them) and comparing against changes we could make to the client’s site.
When you can combine intelligent assumptions and creative guesswork with hard data wonderful things can happen, and the first thing we thought of turned out to be key in turning around the conversion figures.
We knew there were site visitors who were keen to subscribe but it was clear that their enthusiasm was being tested by the enormous amount of text explaining the various subscriber options, and the number of clicks required along the conversion path.
Step 1 of an ongoing process was to design and deploy a block on every single page on their site that we came to know as our “conversion layer”; a simple and elegant table of options that, coupled with hover-state information and clear text, has simplified the process by which subscribers are informed.
Subscriber numbers have shot up as a result and we can start to think about a broader SEO strategy that will feed this now-efficient sales funnel.
Motor Sport Magazine Database
Every now and then a job comes our way that very quickly becomes a “labour of love” for us. The Motor Sport Magazine database is one such project and we are just delighted with the work and our new client.
Every now and then a job comes our way that very quickly becomes a “labour of love” for us. The Motor Sport Magazine database is one such project and we are just delighted with the work and our new client.
The work involved developing an online interface for an enormous - and growing – database of motor racing results and statistics going back to the very dawn of the sport!
We certainly felt well suited to the task; aside from Alex’s enthusiasm for the sport, our Lead Developer, Jordan Worner, is also a huge fan. Jordan & Alex’s ability to make key decisions regarding usability and data delivery from a fan’s perspective were key to this project’s success.
The site that is now live stands very much as a “work-in-progress” and should be used and considered a Beta version, but the experience is extraordinary; a deeply immersive journey through a wealth of fascinating statistics and dynamic comparative tables — take a look & enjoy!
