“The New Internet” and the rise of the Digital Economy

According to Boston Consulting Group the “web economy” in G20 countries is set to double by 2016. The study, commissioned by Google, assumes that in the next 4 years around 3 billion people with be using the Internet – nearly 50% of the world’s population, and asserts that the UK is one of the most advanced ecommerce economies.

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The "Soft Power" of Branding

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The importance of an Integrated Digital Marketing Strategy