The developing Hybrid workspace - 4 years on from the lockdowns
Time marches on… and memories of the Covid 19 lockdowns - and the extraordinary impact they had on our personal and professional lives - seem somehow to fade and dim, as though the experience so many of us share is simply too traumatic to accommodate.
Cyber Essentials - good compliance makes for great business
One significant development in this brave new cyber-secure world is the level of governance and compliance that those of us who handle client data must adhere to.
The Great WordPress Community Implosion
We have nothing against WordPress as a means of building and managing web content; it’s a perfectly wonderful blogging tool and we understand why so many web admins like it. The problem is mainly its community support - or lack of it - and the fact that as a platform it’s become a victim of its own success.
Do I need to pay a data protection fee?
ICO has been sending out letters with the concerning headline “Unpaid data protection fee. Due by 17 December”. It is not uncommon for people to discard letters like that thinking they are spam. If you didn’t ignore the letter, feel free to ignore this email, otherwise we recommend to keep reading.
The 3B Team emerge from Lockdown
It’s 6 months now since we were all told to stay home, wash our hands and don’t look strangers in the eye! 6 months of working from home - battling invasions by 4 year olds during video conference calls with patient & understanding staff & clients, cats walking across the keyboard and having to listen to the family enjoy the wonderful weather while I plug away in my study. But most of all 6 months since I saw our staff… & I miss them!
A farewell to an old friend...
A momentous moment this week as we finally retired a brilliantly clever but creaking Reverse Proxy that has outlived both its life expectancy and original brief…
Working from home - How to mitigate the effects of Covid19
“Working from home” is suddenly a buzzword - mainly of course because of concerns over Coronavirus COVID-19 and the means by which we might all best limit the speed of transmission.
Originality and creativity in this new evolution of "cut & paste" culture
The nature of creativity is complex and largely subjective; subject to context, time and perception and it often seems we’re living in a time where nothing is new and everything is simply a regurgitation of previous ideas and concepts.
Missed the GDPR “deadline”..? What to do next…
My goodness there’s a lot of folk out there just beginning to panic a bit!
Not without good reason, you might think? The proposed financial punishments set to be meted out by the ICO make for sobering reading indeed, but for what it’s worth my advice would be to keep calm and carry on.
The good news is: Email is Dead... almost!
Reading the iPaper's piece today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.
The Fundamentals of Attribution Wisdom
At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.
The dark world of Responsive Design & Development
This is a lot more complex than it sounds. We have to consider how the user would want to use websites on responsive devices. Considerations include the user journey - so the way a user uses the menu and what their end goal is when browsing...
The case for targeted advertising
I really appreciate Rhodri Marsden’s views in todays @theipaper regarding targeted advertising and the mobile devices through which so many of them now reach us.
Using your phone camera properly; start using y'brains, peeps...
3B's Alex Bremer recently had cause to mini-rant on the subject of the mis-use of mobile phone cameras and their constant connection to the Cloud...
"Advertising spend growing at fastest rate for 13 years"
Alex Bremer reads in the iPaper that "Advertising spend is growing at the fastest rate for 13 years". This interests me especially since we have suddenly (in the last 2 or 3 weeks) seen a huge increase in the number of "sensible" budget Request for Proposals (RFPs).
The Role of Social Media
The only thing you really need to learn about Social media is that you don't need to learn anything!
The "Soft Power" of Branding
There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media.
“The New Internet” and the rise of the Digital Economy
According to Boston Consulting Group the “web economy” in G20 countries is set to double by 2016. The study, commissioned by Google, assumes that in the next 4 years around 3 billion people with be using the Internet – nearly 50% of the world’s population, and asserts that the UK is one of the most advanced ecommerce economies.
The importance of an Integrated Digital Marketing Strategy
Alex Bremer writes on the importance of New Media agencies exploiting a broad and deep understanding of asset-generation and propagation when executing a properly comprehensive Digital Marketing Strategy.
Digital Marketing – An Integrated Strategy
In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition?