Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.