SEO Basics: The 3-Step Beginner's Guide
Many people think that SEO is a black art which puts some websites to the top of Google’s search results while leaving the competition trailing behind. A lot has changed in the last 15 years but that is no reason to get left behind. The basics are very simple to digest.
Google now ranks HTTPS websites over HTTP, but why?
The way data is sent between your website and your browser is probably through a protocol called http, simply because was the norm. But the norm is changing...
The Fundamentals of Attribution Wisdom
At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.
The case for targeted advertising
I really appreciate Rhodri Marsden’s views in todays @theipaper regarding targeted advertising and the mobile devices through which so many of them now reach us.
Digital Marketing – An Integrated Strategy
In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition?