Segmenting your email newsletter - why it's a game changer for your business
In today's digital landscape, where inbox overload is the norm and consumers demand personalisation, segmenting your email newsletter has emerged as a strategic imperative for businesses of all sizes. By dividing your subscriber base into distinct segments based on demographics, behaviour, preferences, and more, you unlock a treasure trove of opportunities to enhance the effectiveness of your email marketing efforts.
Digital Transformation - Password management and security
As an agency we write talk and write about Digital Transformation constantly and it’s our assertion that this includes back office protocols. None is more important than personal and professional password hygiene and security.
When everything breaks - Disaster Recovery as an Emergency Service
No matter how fabulous a Digital Marketing strategy is – highly optimised and elegant websites converting visitors into clients, storing secure and compliant data on robust CRMs, passwords encrypted and safely stored out of site etc – sooner or later you’re going to wish your Disaster Recovery protocol had been formulated with a little more imagination and foresight.
GDPR Compliance for small business - a 28 STEP CHECKLIST (available in PDF)
We have prepared a plan for small businesses in the UK so they can establish GDPR compliance by the 25th May 2018 deadline. It's intimidating, but by printing off our GDPR steps and following the guide, you'll be able to show the ICO that you're on the road to compliance ASAP.
Missed the GDPR “deadline”..? What to do next…
My goodness there’s a lot of folk out there just beginning to panic a bit!
Not without good reason, you might think? The proposed financial punishments set to be meted out by the ICO make for sobering reading indeed, but for what it’s worth my advice would be to keep calm and carry on.
The GDPR compliance data mapping questionnaire by 3B / Lexsolutions
GDPR Compliance involves data mapping, and this questionnaire will help you to see what data you store, on whom and where you store it. It will also help us identify specific areas of concern so we can prepare recommendations bespoke to your business needs.