Event Branding for The Africa Debate 2020
A lovely challenge, this; a branding that speaks of a geographical location can very easily become a stereotypical & patronising rendering that misses the fundamentals of the proposition… in other words, it can all very quickly look a bit “touristy”..!
A lovely challenge, this; a branding that speaks of a geographical location can very easily become stereotypical & patronising and miss the fundamentals of the proposition… in other words, it can all very quickly look a bit “touristy”..!
The Africa Debate is a flagship event of Invest Africa - a key forum, hosted in London, that brings vital decision makers and business leaders involved in the development of the Continent.
We were delighted to be invited to produce a brand ID for the show that would speak of the event’s contemporary weight and importance whilst retaining a look and feel that was clearly “of Africa”.
Accordingly our designer Greg produced a number of variations the continent’s instantly recognisable profile using colours that in anybody else’s hands can quickly become flat and tepid.
We’re delighted with the results, and more importantly so is the client!
“The 3bweb team were incredibly easy to work with and produced some excellent designs for our annual conference. They took the time to understand our brand identity and were very responsive throughout the process making sure we got a logo that reflects who we are as a company.”
Eleanor Brown, Content Manager, Invest in Africa
Visit the Africa Debate website here >>
Representing the digital brand of the racing driver Perry McCarthy
Personal brands are understandably emotionally charged personal statements by the protagonists and digital and design agencies tread carefully where content, look and feel are concerned. But 3B saw this as a terrific opportunity to make a bold statement of intent in what is a growing market of sports personalities looking to maximise exposure online.
Perry visiting 3B in February 2019
3B are delighted to play a small part in the ongoing story of this most remarkable of professional racing drivers.
3B offered to revisit Perry’s digital presence on condition that they were trusted to build an optimised site that would deliver managed and manageable content in the most accessible way possible, ensuring site goals and conversions were optimised and tracked along the way.
Personal brands are understandably emotionally charged personal statements by the protagonists and digital and design agencies tread carefully where content, look and feel are concerned. But 3B saw this as a terrific opportunity to make a bold statement of intent in what is a growing market of sports personalities looking to maximise exposure online.
Thankfully Perry understood what we were looking to achieve here and has trusted us implicitly to deliver on our promise. The build wasn’t difficult or lengthy; we used the wonderful and increasingly configurable cloud-based CMS, Squarespace - a truly powerful and rapidly deployed platform that serves all but the most demanding brochure-site requirements. Design was very much led by the well-established Perry McCarthy brand and the high-quality images and video that he has at his disposal.
3B Digital is proud that Perry has placed this most valuable asset in our hands and we feel sure that the site at www.perrymccarthy.co.uk will help him better serve his broad and disparate interest groups.
