Representing the digital brand of the racing driver Perry McCarthy
Perry visiting 3B in February 2019
3B are delighted to play a small part in the ongoing story of this most remarkable of professional racing drivers.
3B offered to revisit Perry’s digital presence on condition that they were trusted to build an optimised site that would deliver managed and manageable content in the most accessible way possible, ensuring site goals and conversions were optimised and tracked along the way.
Personal brands are understandably emotionally charged personal statements by the protagonists and digital and design agencies tread carefully where content, look and feel are concerned. But 3B saw this as a terrific opportunity to make a bold statement of intent in what is a growing market of sports personalities looking to maximise exposure online.
Thankfully Perry understood what we were looking to achieve here and has trusted us implicitly to deliver on our promise. The build wasn’t difficult or lengthy; we used the wonderful and increasingly configurable cloud-based CMS, Squarespace - a truly powerful and rapidly deployed platform that serves all but the most demanding brochure-site requirements. Design was very much led by the well-established Perry McCarthy brand and the high-quality images and video that he has at his disposal.
3B Digital is proud that Perry has placed this most valuable asset in our hands and we feel sure that the site at www.perrymccarthy.co.uk will help him better serve his broad and disparate interest groups.
