A lovely challenge, this; a branding that speaks of a geographical location can very easily become a stereotypical & patronising rendering that misses the fundamentals of the proposition… in other words, it can all very quickly look a bit “touristy”..!

Personal brands are understandably emotionally charged personal statements by the protagonists and digital and design agencies tread carefully where content, look and feel are concerned. But 3B saw this as a terrific opportunity to make a bold statement of intent in what is a growing market of sports personalities looking to maximise exposure online.