The reason why we explore unchartered territories and recommend tools we've never used before!
Our Creative Director Alex Bremer writes about the wearisome habit of so many agencies to pitch solutions based solely on their experience and comfort zone…
“I find myself moved to express a concern I’ve had about the whole pitch / tender process for some time; namely that far too many digital agencies - the exact agencies we so frequently find ourselves at 3B pitching against - are invariably proposing platforms, CMSs and solutions based solely on their experience and comfort zones. I take huge personal pride in the fact that when we at 3B pitch for a piece of business we’re just as likely to propose a tool or solution that we are entirely unfamiliar with!
This of course sounds on the face of it like we’re deliberately hamstringing the project but really nothing could be further from the truth; to look a client in the eye and implore them to trust you as we navigate unfamiliar waters in search of the perfect solution is actually tremendously liberating and has - for us and our clients at least - always delivered the correct solution for the long term health of that client’s digital strategy.”
