The 3B Team emerge from Lockdown
It’s 6 months now since we were all told to stay home, wash our hands and don’t look strangers in the eye! 6 months of working from home - battling invasions by 4 year olds during video conference calls with patient & understanding staff & clients, cats walking across the keyboard and having to listen to the family enjoy the wonderful weather while I plug away in my study. But most of all 6 months since I saw our staff… & I miss them!
Working from home - How to mitigate the effects of Covid19
“Working from home” is suddenly a buzzword - mainly of course because of concerns over Coronavirus COVID-19 and the means by which we might all best limit the speed of transmission.
Originality and creativity in this new evolution of "cut & paste" culture
The nature of creativity is complex and largely subjective; subject to context, time and perception and it often seems we’re living in a time where nothing is new and everything is simply a regurgitation of previous ideas and concepts.
Digital Transformation - Password management and security
As an agency we write talk and write about Digital Transformation constantly and it’s our assertion that this includes back office protocols. None is more important than personal and professional password hygiene and security.
When everything breaks - Disaster Recovery as an Emergency Service
No matter how fabulous a Digital Marketing strategy is – highly optimised and elegant websites converting visitors into clients, storing secure and compliant data on robust CRMs, passwords encrypted and safely stored out of site etc – sooner or later you’re going to wish your Disaster Recovery protocol had been formulated with a little more imagination and foresight.
The reason why we explore unchartered territories and recommend tools we've never used before!
Our Creative Director Alex Bremer writes about the wearisome habit of so many agencies to pitch solutions based solely on their experience and comfort zone…
A 20 year "rebrand" - sharpening the 3B pencil
Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.
The good news is: Email is Dead... almost!
Reading the iPaper's piece today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.
The Fundamentals of Attribution Wisdom
At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.
The case for targeted advertising
I really appreciate Rhodri Marsden’s views in todays @theipaper regarding targeted advertising and the mobile devices through which so many of them now reach us.
Using your phone camera properly; start using y'brains, peeps...
3B's Alex Bremer recently had cause to mini-rant on the subject of the mis-use of mobile phone cameras and their constant connection to the Cloud...
"Advertising spend growing at fastest rate for 13 years"
Alex Bremer reads in the iPaper that "Advertising spend is growing at the fastest rate for 13 years". This interests me especially since we have suddenly (in the last 2 or 3 weeks) seen a huge increase in the number of "sensible" budget Request for Proposals (RFPs).
The Role of Social Media
The only thing you really need to learn about Social media is that you don't need to learn anything!
The "Soft Power" of Branding
There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media.
Digital Marketing – An Integrated Strategy
In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition?
What Joomla means to 3B?
During our recent trip to The Netherlands for “J and Beyond”, Jack and Alex Bremer were collared by a few of the community media channels for comment and opinion.
J and Beyond 2011 - A Perspective
The 3B team have just returned from this year’s sensational Joomla Convention, “J and Beyond” – a 4 day celebratory geek-fest of all that is wonderful in the world of Open Source. This is the second year that Jack Bremer & I have attended, and this year we took along our Lead Developer, Jordan Worner, and our Head of Search, Hugh Williams.
Social Media Engagement using Competitions - A Case Study
Many of the brands we manage have a presence on popular social networking platforms, namely Facebook and Twitter. Recently, one of our strategies centred around a competition for Facebook Fans to win tickets to see P!NK live in concert and runners up to win goody bags provided by Marshall Arts. The Facebook Fan Page this competition ran on was already popular with music fans, with the admin regularly posting out information and engaging in conversations with fans.
Social Marketing: a commitment, not a campaign
The Internet has always been used for communication, and with the development of social networking sites, the way in which media is shared and people stay in touch has been transformed. Web users can easily send messages to each other, share photographs or post events with sites such as Facebook and Twitter, which has sparked their boom in popularity.