The good news is: Email is Dead... almost!
Reading the iPaper's piece today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.
SEO Basics: The 3-Step Beginner's Guide
Many people think that SEO is a black art which puts some websites to the top of Google’s search results while leaving the competition trailing behind. A lot has changed in the last 15 years but that is no reason to get left behind. The basics are very simple to digest.
Google now ranks HTTPS websites over HTTP, but why?
The way data is sent between your website and your browser is probably through a protocol called http, simply because was the norm. But the norm is changing...
The Fundamentals of Attribution Wisdom
At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.
The dark world of Responsive Design & Development
This is a lot more complex than it sounds. We have to consider how the user would want to use websites on responsive devices. Considerations include the user journey - so the way a user uses the menu and what their end goal is when browsing...
The case for targeted advertising
I really appreciate Rhodri Marsden’s views in todays @theipaper regarding targeted advertising and the mobile devices through which so many of them now reach us.
Using your phone camera properly; start using y'brains, peeps...
3B's Alex Bremer recently had cause to mini-rant on the subject of the mis-use of mobile phone cameras and their constant connection to the Cloud...
"Advertising spend growing at fastest rate for 13 years"
Alex Bremer reads in the iPaper that "Advertising spend is growing at the fastest rate for 13 years". This interests me especially since we have suddenly (in the last 2 or 3 weeks) seen a huge increase in the number of "sensible" budget Request for Proposals (RFPs).
The Role of Social Media
The only thing you really need to learn about Social media is that you don't need to learn anything!
The "Soft Power" of Branding
There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media.
“The New Internet” and the rise of the Digital Economy
According to Boston Consulting Group the “web economy” in G20 countries is set to double by 2016. The study, commissioned by Google, assumes that in the next 4 years around 3 billion people with be using the Internet – nearly 50% of the world’s population, and asserts that the UK is one of the most advanced ecommerce economies.
The importance of an Integrated Digital Marketing Strategy
Alex Bremer writes on the importance of New Media agencies exploiting a broad and deep understanding of asset-generation and propagation when executing a properly comprehensive Digital Marketing Strategy.
Digital Marketing – An Integrated Strategy
In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition?
How can a digital agency better serve a “start-up”?
“Do I need a website at all?”
It seems as though it was a hundred years ago that companies, new or established, were asking that question when considering their digital options. These days businesses no longer need to be persuaded since they know that their “digital presence” is as essential as their need for computing power. That said, the conversation continues as to how best to use the available platforms. Social Marketing, Newsletters, Video, News feeds, and perhaps most importantly, Search all form part of a wider, more comprehensive approach to Online Marketing.
What Joomla means to 3B?
During our recent trip to The Netherlands for “J and Beyond”, Jack and Alex Bremer were collared by a few of the community media channels for comment and opinion.
J and Beyond 2011 - A Perspective
The 3B team have just returned from this year’s sensational Joomla Convention, “J and Beyond” – a 4 day celebratory geek-fest of all that is wonderful in the world of Open Source. This is the second year that Jack Bremer & I have attended, and this year we took along our Lead Developer, Jordan Worner, and our Head of Search, Hugh Williams.
Social Media Engagement using Competitions - A Case Study
Many of the brands we manage have a presence on popular social networking platforms, namely Facebook and Twitter. Recently, one of our strategies centred around a competition for Facebook Fans to win tickets to see P!NK live in concert and runners up to win goody bags provided by Marshall Arts. The Facebook Fan Page this competition ran on was already popular with music fans, with the admin regularly posting out information and engaging in conversations with fans.
Laura Slater - the truth behind airbrushing
3B Digital's photographer Laura Slater visited teenage girls at Mayville High School in Southsea to tell them the truth about airbrushing.
Social Marketing: a commitment, not a campaign
The Internet has always been used for communication, and with the development of social networking sites, the way in which media is shared and people stay in touch has been transformed. Web users can easily send messages to each other, share photographs or post events with sites such as Facebook and Twitter, which has sparked their boom in popularity.